Project D teams up with property consultants for nationwide shop search

Property consultants, Box Property, have signed with Project D, to acquire suitable retail outlets for the roll out of its latest phase of growth.

With extensive expertise in retail, leisure and hospitality, working with growing brands including 200 Degrees, Pho, Gong Cha and Loakes, Box Property has embarked on a nationwide search to find Project D permanent bricks and mortar venues in major city locations.

Frankie Labbate, co-founder of Box Property, said: “Since its launch, Project D has evolved from selling at local markets and pop-up shops to build a strong, recognisable brand with significant online sales and huge potential for future growth. They are now looking for physical retail space to set up a permanent presence in several high footfall locations. This is hugely exciting for us and as part of the ongoing property search, we’re already in discussions about a number of potential units up to 750 sq ft.”

Started by three friends on a global search for the perfect doughnut in 2018, the idea for Project D was initially a labour of love to create the world’s best doughnut. The trio bought the equipment they needed and, with help of a craft baker, started making doughnuts.

Initially selling at markets and pop-up venues as part of bigger events, the team reinvested their earnings to grow the business. Soon after, the online shop was launched and in October 2022 the team bought a new bakery in Spondon and signed a lease on a unit in Leeds, enabling them to bake, box and deliver doughnuts 24 hours a day to customers nationwide.

Project D co-owner Max Poynton said: “We’ve seen some phenomenal growth over the last few years and as part of our future plans we feel like now is the right time to start rolling out stores nationwide, giving us a permanent shopfront in city high streets up and down the country. The Box Property team has the know-how, contacts and advice to help us achieve that and we’re looking forward to seeing what they can find for us.”

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